Develop a logo for a furniture production company. Primary colors — black, yellow and their shades, also light gray.
The «IDEA FURNITURE» specializes in individual orders for the production of furniture. Its main consumers are wealthy people who value individual approach and quality.
The design should be a concise reflection of the company’s values. These values are: style, simplicity and quality.
The experiments began with an attempt to use a stylized light bulb as a direct reference to the term «Idea», but as I tested, I abandoned this idea and decided to focus on the purity and simplicity of a logo that would fit the company and its ideals.
The result is a simple and stylish logo in black and yellow.