Menshchikov & Partners
Rebrand the old logo and create a new color scheme for the company.
The company already had many clients who recognized its style and logo, which means that it was necessary to preserve the style of the shield and the sword or the combination of the Cyrillic letters «MP», which we can see on the old logo.
The old logo does not meet modern requirements and the quality of services provided by the company.
We’ve slightly redesigned the «P22 Underground CY Pro Demi» font to better match the logo. All beveled corners have been sharpened, and fillets have been added to the bottom of the letters. The font began to look quite stylish and unusual.
It was decided to present two color models: blue-dark gray and blue-red. In both cases, the letters are not white, but light gray, this avoids the formation of the visual effect of a white spot.
Despite the fact that the idea of a new logo seems obvious and understandable at first view, the process of its creation took a long time and was not born one of the first.
Below you can see what possible versions of the logo sketches were invented before this particular version was born.