Drive retention through purpose-built experiences.
What We Do:
We design time-limited events, seasonal challenges, reward tracks, and content cadence plans to keep your players engaged over time. Whether you're building from scratch or struggling with retention drop-offs, we inject rhythm and anticipation into your game world.
Why It Matters:
No matter how good your core gameplay is, modern players expect live content. Poor pacing, event fatigue, or lack of novelty leads to player churn. A well-planned LiveOps calendar drives daily return, improves lifetime value, and increases monetization opportunities.
Outcome:
- LiveOps Roadmap tailored to your audience and production speed
- Modular Event Kits that can be reused or reskinned
- Higher retention and ARPU through better engagement loops
What We Do:
We audit user journeys—from first login to core loop discovery. This includes tutorials, HUD layout, menus, and reward visibility. We identify confusion points, delays in gratification, or poor interaction logic that hurt player onboarding and progression.
Why It Matters:
Most players quit within 10 minutes. If your game doesn’t make sense quickly, you're losing hard-earned installs. Optimizing flow not only improves player retention but also helps reduce the need for aggressive monetization.
Outcome:
- Full UX/Flow Report with prioritized action list
- Wireframes or mockups for critical flow fixes
- Clearer paths from tutorial to mastery
What We Do:
We build or fix your game economy: in-game currencies, sinks & sources, monetization logic, and pricing strategies. We ensure progression feels rewarding and monetization feels fair — all while protecting against inflation and abuse.
Why It Matters:
Poor economy design breaks both trust and retention. Players sense imbalance fast — whether it's grindy upgrades, unpredictable gacha odds, or unfair advantages. A good economy is invisible — it just works.
Outcome:
- Balanced reward loops and pricing tables
- Clear, ethical monetization layers (IAPs, passes, ads, etc.)
- Increased ARPU with longer retention
What We Do:
We run UX-focused tests to identify mechanical inconsistencies, confusing systems, and progression blockers. This is not just traditional QA — it's player behavior analysis through playtests, flow maps, and design logic validation.
Why It Matters:
You don’t just need a bug-free game — you need a game that feels good. If combat isn’t punchy, if loops don’t click, players leave. Many small issues compound into large churn. Our feedback closes those gaps early.
Outcome:
Structured testing reports with UX heatmaps
Playtest feedback summaries with design implications
Prioritized list of design/feel improvements
What We Do:
We write or refine mission texts, UI strings, tutorials, dialogue, and lore. Every word is part of a system — from onboarding clarity to emotional tone. We ensure your game speaks the right language at every touchpoint.
Why It Matters:
Unclear copy, inconsistent tone, or bloated lore break immersion and reduce comprehension. Great text boosts tutorial effectiveness, strengthens theme, and improves conversion — especially in crypto or system-heavy games.
Outcome:
- Tone-consistent, purpose-built narrative assets
- UX-tested tutorial copy and UI text
- Dialogue and lore that enhance—not distract from—gameplay
Mule Community
Not just a forum. A lab for building smarter games.
The Mule Community is our collaborative knowledge lab — a private, curated space where indie teams, crypto-native studios, and live-service veterans connect to exchange insight. It’s where design patterns are debated, token economies stress-tested, and ideas move faster than algorithms.
You’ll find real conversations here:
From “Why are my whales leaving?” to “Should we rework the onboarding flow?” or “Does this reward loop feel manipulative?”